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July 06, 2005


Paul Woodhouse

I couldn't agree with you more about the Boeing thing, not necessarily The Tinbasher thing. ;-)

In theory Boeing seems to have an insteresting blog infrastructure. In practice, it's nothing short of soporific.

If Boeing blogs were a medication they'd be valium.

Then you've got the prozac that is Bob Lutz and GM.

You'd simply love to get your hands on Boeing's blogs for a couple of months just to shake them up a little.

They could be brilliant.

(Confession) I'm a plane nut, although half a million airpoints have cured me of standing on the roof at Frankfurt.

But yes, they are a huge business where audacious stuff is done with engineering and technology. Real people actually talking about that would be fascinating. However, in Boeing's case, I'd still woinder who the readership was supposed to be.

In Tinbasher's case, there is a brutal honesty and a passion for the work that I find really infectious, look at the piece on getting the caravan to tour the US. I'm a total handyman-klutz, but they almost make me want to put on my odd job gear. And anyone who can talk openly about foul-ups in their business gets my business.

Paul Woodhouse

And some people may think the exact opposite.

However, this is the choice that I make with The Tinbasher and I regard it as a way of sorting the wheat from the chaff.

If people enjoy its honesty, then good. If they dont, that's also good. It saves all that tire-kicking nonsense.

Boeing could write for plane junkies, the general public and shareholders alike.

The future of air travel, the history and whatnot. We all have some kind of vested interest if we fly, so make it viable. My Dad was an aircraft test engineer, so I'd also be very interested to read something with a little more gusto.

There's a world of difference between a blog having a focus and it being a one-trick pony.

I have to say that the day I found a couple of referrals from Boeing along the lines of 'sheet metal bending', I was slightly perturbed.

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