Good grief, this guy will go NOWHERE. He makes niche market, retro cycle clothing because HE LIKES it. He spends almost nothing on marketing and worst of all, he doesn't even put his own brand on the gear, all the brands and logos on the gear are fake.
TOTAL FAILURE COMING UP!!!!!!
Oh, wait: Big wheel snaps up Kiwi biking gear.
Aucklander Paul Mason, ... owns the cycle clothing business Solo. International cycling superstar Lance Armstrong is opening a new store in Austin, Texas, in May and wants to stock Mr Mason's line of retro cycling jerseys.
Mr Mason , 44, said he was shocked to receive the email from Armstrong's camp.
"I know Lance has a big connection with Nike and has his sponsors pretty much locked in, so it surprised me they'd want Solo, which is pretty much a cult brand and a niche market."
[...] Ninety per cent of the company's New Zealand-made clothes are exported.
Solo, whose sales are largely website-based, has sold clothing to cyclists in 32 countries. It also sells in high-end bike shops in New Zealand, Australia, the United States, Britain, France, Germany, Denmark and Japan.
Ground Effect, which specialises in mountain biking outfits, sells about 50 per cent of its goods overseas.
"We've been designing and making stuff for 14 years and about half of what we sell is sold offshore, mainly in Australia and the UK," said co-owner Guy Wynn-Williams.
And the website-based business is growing solidly every year.
But, but, wait, what about SEO? What about community? What about "piccies of me in your gear in Nepal pages?
Actually, check out their sites; Solo is about as simple, clear, no BS a site as you could want, Ground effect has a lot more, including their own online magazine (Underground) and a nice line in Kiwi self-deprecation.
But the bottom line is that one does 50% of its business globally and the other does 90%, which suggests that the Craigslist approach is still pretty good.