« The Great Waiheke Plum drive | Main | YESSS!!! »

January 19, 2010



Or, truly sustainable, is something the great motorng journalist LJK Setright wrote to finish an article about a new car paint process:

If you need to paint it, you've probably selected the wrong material

Earl Mardle


Aye. What's fascinated me about car paint specifically is how people mocked Ford for saying they could have any colour they liked as long as it was black and yet, given the apparent choice of any colour you like, the vast majority of us appear to prefer grey, or silver as the marketing people call it.

What would be the economic benefit of having ALL cars the same colour instead of just MOST of them?

The comments to this entry are closed.