There's a fierce amount of BS that gets spouted around the launch of a logo, especially where its a rebranding exercise. Millions have to be justified by some tiny graphic object and many pages are spent going into its deep psychology; how "it" represents some deep yearning we have for the company's products and services etc etc etc ad bleeding nauseam.
So, I thought I'd turn it inside out. Here's the logo.
What does it represent and whose logo is it?
If you know for a fact, ie you have stopped by the forum I found it on or the original, please hold off identifying it, I want to know whether it conveys anything by its essence.
My take is that logos mean whatever we vest in them over time, none of them have any inherent meaning so they can't express anything at all until they have been in use for a while.
This has meaning
Although once it did. It meant failed product and the name still does, but the logo, not so much
Or, never mind changing the shade of the lipstick, what have you done with the pig