Paul Chin is another beautiful example of competely misunderstanding the internet. Get this Is Social Media Diluting the Message?
Is the prevalence and abundance of social media -- especially micro-blogs such as the ubiquitous Twitter -- devaluing the message? Are important business-oriented messages being diluted by all the vacuous ramblings around it? Has the focus shifted away from a desire to transmit an important message through an effective medium to conjuring up any message as an excuse for using the medium?Paul, Paul, wake up, smell the coffee.
The internet does NOT exist to promote and support business activity, it really really doesn't. eCommerce, business development, sales pitches, all that stuff is just a nuisance except for those few, VERY few occasions when we want those interactions. It was ever thus. In the words of Doc searls, "there is no demand for messages", none. And those who think the net should exist for the benefit of business are totally out of touch.
Although social media tools hold a lot of potential and have many useful professional applications when used properly, I’m seeing more and more business users jump on board for the novelty of it. They have no clear, professional goal for tweeting; they just know they want to do it."when used properly" ack, give me a break. Read my piece yesterday, you have said the truth, "they just know they want to do it", you just aren't listening to what you are saying.
As a result, many so-called professional tweets end up having as much relevance to the owner’s business and industry as a thirteen-year-old girl’s “C U @ recess” SMS during history class. I’ve seen business owners post their lunch and dinner plans on Twitter, brag about their weekend itinerary, or raise a question as to how the television show Lost is going to end.Yes, exactly. Its what makes these people human, it is part of showing that they shqare the same psychological and emotional space as their hoped-for customers. THAT's marketing on the net.