Its always hard to explain what I do to someone who doesn't know the business; my wife has taken to saying, "he does internet stuff" and leaving it at that, I don't blame her.
But I had a discussion yesterday with a guy who is ICT for development, we'll call him V (not his real initial) who was having trouble figuring out why a project he is working on isn't working. He's done this stuff before, but he's working with a new group and can't make any headway.
V (or, as I call him, Vee) is from the country in question, but has been away a long time and has become pretty Americanised (in a good way - energetic, can-do, that stuff) and the people he is working with are from a different place and tribal group and a waaay different experience. So he calls me for some ideas. The chat we had is below, its anonymised and I've tidied up the Skype structure a bit, reconnected sentences and paragraphs that got split up by the chat format etc, but all the words are there.
This is what I do