Facebook got itself into a stew a while ago by enabling online stalking among its users and now its trotting out another, equally dangerous idea: Facebook Unveils Ad Targeting Program.
Facebook has unveiled plans to target advertisements by injecting them into its members' conversations,
See, right there, the word TARGET is not a good look.
the popular online hangout must persuade its users to embrace the initiative.
Facebook is giving users some control over whether to share information on their buying habits and other online activities with friends.
Some control. Ruh Roh.
For the program announced Tuesday to work, enough users must actually say "yes" so advertisers can show users their pitches in the guise of friends' endorsements.
There they go again "IN THE GUISE OF". can anyone say "identity theft"? Here's the news, if I want to endorse a business, I'll do it myself, thanks very much. Its called word of mouth, viral marketing, whatever. But it puts ALL the CONTROL in MY hands. Geddit guys? Apparently not.
David Hallerman, a senior analyst at the research group eMarketer, warned that users might not be as receptive to ads when they are communicating with friends on Facebook as they might when they are reading articles elsewhere in a more relaxed, consuming state.
Ya don't say. Wow, how about that. Who ever would have thought it.
Doc Searls had the final word on this stuff a long time ago, there is NO demand for messages and there is certainly no demand for an ad break while I'm having a meetup with friends.
Yes, Facebook is free and yes it has to be paid for but using my purchase as an endorsement for you to market to my friends?
Here, take the knife, apply to throat, slide sideways.