Nissan may be releasing an irresponsible, wasteful, archaic device into the market (but since I'm almost home from a 26,000 mile trip for a 50 minute speech at an ehealth conference I have ZERO cred there) but when it comes to someone being prepred to take the Internet and web 2.0 at its words, this looks like the real : You've Played the Videogame, Now Buy the Car - WSJ.com.
When Nissan Motor Co. decided four years ago to launch a new version of its GT-R sports coupe in the U.S., Chief Executive Carlos Ghosn wanted to make sure the car -- never before sold in the U.S. -- seemed cutting-edge to Americans.
His idea was to break tradition, which meant avoiding the ordinary route of big television ads and billboards. "If we advertise, we fail," he told his marketing team.
Just savour that again, if we advertise, we fail. Write it down. And please, the rest of you bombarding me with messages I don't need or care about, give it a go.