I'm interested in brands, although nothing like as intensely as Johnnie Moore whose work it is. His recent piece caught my eye because it touched on something that my daughter and I were talking about a few days ago. This bit especially, quoted from James Surowiecki's Wired article on the decline of brands.
… [B]ecause consumers are more promiscuous and fickle than ever, established brands are vulnerable, and new ones have a real chance of succeeding - for at least a little while. The obsession with brands, paradoxically, demonstrates their weakness.