Dave Weinberger quotes from George Dafermos who has posted a paper titled "Blogging the Market: How Weblogs are turning corporate machines into real conversations." Dafermos says in the Abstract;
Weblogs, in other words, envisage a hierarchy circumvention mechanism, which empowers knowledgeable employees to indulge in conversations with the market rather than communicating solely by means of marketing pitches and press releases
Two things. The real trick will be getting the hierarchy to pemrit the introduction of the tools that will enable this circumvention, not the tools themselves.
And any tool that adheres to the inherent processes of the Internet, viz end-to-end, networking, value creation at the edges, is, by definition, a hierarchy circumvention mechanism, or to put it another way, subversive. OK, now I'd better read it.
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